This may be your first attempt at an online course... or you may be having major anxiety as you think back to your failed launch attempts...
Cue the deep breath
We're in this together this time around & you won't be disappointed.
Let's take a look at the 3-Phase framework that will guide you into your successful online course launch
Prep Phase: Your Course Idea
if you don't have a course idea yet - that's okay!
This Section Includes:
+ Narrow your Audience (aka "niching down")
+ Your Buyer's Transformation
+ Live Launch vs. Evergreen: What's Better?
Phase One: Prepare your Audience
this is where we are making sure everything is ready so when you launch, you don't hear crickets!
This Section Includes:
+ Building an Audience who will Buy
+ Anatomy of your Buyer
+ Hosting a "Test" Challenge
+ Creating & Growing your Email List
+ Ramp Up Strategy (-60 to 0 days)
+ Content Mapping: Social Media & Email Campaigns - what & when to post
Phase Two: Create your Course
it's time to map out your curriculum & create your course!
This Section Includes:
+ Curriculum Roadmap & Template
+ Course Assets & Branding
+ Backend Must-Haves
+ Thumbnail & Checkout Page Creation
+ Pricing Psychology, Payment Plans, Early Bird, Bonus Offers, etc!
Phase Three: Market & Launch your Offer
now it's game time!
This Section Includes:
+ Launch Checklist & Overview
+ Launch Strategy (0 to 30 days)
+ Hosting a Live Webinar/Masterclass
+ Launch Content Calendar
Post Launch: Get-To-Do List
the content keeps coming!
This Section Includes:
+ Automated Sales Funnel
+ Transforming your Live Course to Evergreen
+ How to Gather Testimonials
+ Celebrate!
Done-for-You Template Library + Tutorials
Done-for-You Templates Include:
+ 60 Email Marketing Templates
+ 30 Social Media Prompts
+ 90 Day Content Calendar
+ Webinar Slideshow Template
+ Launch Graphics
+ Worksheet Templates
Throughout the course, there are also Video Tutorials teaching you exactly how to create your program in Kajabi - including:
+ Email Marketing Campaigns & Opt-in Forms
+ Sales Page Design
+ Offer, Thumbnail & Checkout Page Creation
+ Automation Creation
